Running an influencer campaign means keeping track of a lot at once. There is the campaign setup, influencer requirements, content deliverables, budgets, approvals, payments and performance, often with several decisions happening at different stages.
AtisfyReach brings these parts of influencer marketing together through an AI Operating System, and we have now revamped the brand platform to make the entire process easier to manage.
From the moment you log in to the point where you review campaign results, the new experience gives marketers clearer guidance, better visibility and fewer hurdles along the way.
Campaign Dashboard and Visibility
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The redesigned AtisfyReach dashboard makes it easier to see where campaigns stand and what needs your attention.
Existing users can see active campaigns, incomplete campaigns, actions requiring attention and key performance metrics, while first-time users are guided towards creating their first influencer campaign.
The campaign list is easier to scan too, with clearer status labels and filters for campaign type, status and social platform. Campaign actions also change according to each campaign's status, helping marketers identify the next step without having to work through multiple screens.
Campaign Creation and Setup
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Creating an influencer campaign involves plenty of details, so the new AtisfyReach campaign creation flow organises them into a clearer step-by-step process.
Brands are guided through campaign details, influencer requirements, campaign requirements, contract terms, review, payment and launch. Mandatory fields, validation messages, saving and navigation have also been improved to make campaign setup easier to complete.
Influencer requirements now cover gender, age group, content language, location and niche in a clearer layout. Brands can also provide additional information about their ideal influencer persona when the standard selections do not capture everything they are looking for.
Content requirements have received similar attention. Brands can set up single-platform, cross-posting, UGC and Affiliate campaigns, then review, edit or remove their content requirements from a summary table before moving ahead.
At the final review stage, AtisfyReach brings the campaign information together and flags any mandatory profile details that still need to be completed before launch.
Content Review and Campaign Management
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Once a campaign is running, marketers need to move easily between campaign information, content approvals, published posts and performance.
The refreshed AtisfyReach campaign management pages bring these areas into a more consistent experience, with clearer campaign summaries, navigation, tabs and actions. Content review and published content pages now follow the same design, making it easier to manage the campaign as it progresses.
Budget and payment screens have also been redesigned to guide brands through campaign budgets, applicable boosting requirements and payment selection. Standard customers can choose between card and bank transfer, while credit customers follow a dedicated payment flow.
The updated brand profile keeps company and billing information organised more clearly, with registration details pre-filled where available.
Campaign Analytics and Performance
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Influencer campaign analytics become far more useful when marketers can quickly understand what happened and explore the numbers behind the results.
The revamped AtisfyReach analytics experience gives brands clearer ways to review performance across campaign overview, content type and influencer views. Updated metric cards, dynamic tables, filters and tooltips make it easier to find specific information and understand the data being presented.
Marketers can also move between content-level and influencer-level performance data, making it easier to compare different parts of the campaign and identify what contributed to its overall performance.
Manage Influencer Campaigns With AtisfyReach
The AtisfyReach revamp brings the brand experience together under one refreshed design, covering campaign creation, influencer requirements, content review, budgets, payments and campaign analytics.
For marketers, the biggest improvement comes from how these parts now work together. Campaign information is easier to find, actions are clearer at each stage, and the journey from creating a campaign to reviewing its performance is easier to follow.
Want to see what has changed? Book a free demo and explore the revamped platform for yourself.